September 29, 2009

sex with an opinion?

In a modern world where sex sells, it is no wonder that one of most distorted demographics in the media is women. Labeled the more attractive gender, women are also unfortunate in this sense because of the overemphasis of their sexuality as the main focus of who they are and what they are about.
Since the 1920s, women have been used in advertisements and movies to provide a depiction of what a woman should be. In advertisements especially, women are portrayed as dependant on men, animalistic or innocent in their sexual nature, physically flawless, and lastly an instrument solely for man’s pleasure. Cigarette and Tobacco companies in the 1930s, for example, advertised women as classy and beautiful translating to the public that if you want to be as beautiful as her, smoke this. Today, the media is not as subtle in depicting women as it was in the earlier times because of society’s gradual acceptance of such a depiction. Women are portrayed as flawless, illustrated most commonly as dolls in an advertisement. They are interpreted as stupid-never having a voice and always needing the assistance of a man. They are revealed to the public as whiny especially with the marketing for their menstrual cycles. And lastly, a woman is only as good as how well she can play her pre-assigned erotic role.
A major area in which women have been depicted sexually is the music industry. Rap and hip hop artists use a woman’s body as their main focus in their music as well as music videos. They claim they are celebrating the body and beauty of a woman. However, reality tells a different story as their lyrics are completely sexual using extreme degrading language and their videos are practically pornographic.
These ideas of women are so commonly expressed through the everyday exposure to media that consequently the treatment and respect for women is extremely low. Men treat women as sexual objects, putting pressure on them to look a certain way and act a certain way. Likewise, women accept this treatment because in their minds, they believe this is how women have always been and will always be. It is an unstoppable hurricane as it continues to grow and affect all demographics. This hurricane leaves the greatest impact on the young female audience. There have been countless studies on how advertisements today are affecting young girls and putting pressure on them to wear more make-up, dress more mature than their age would allow, loose an extreme amount of weight to fit the skinny standard, and use sex as a tool to gain attention.
Similarly, the older female audience has an equal amount of pressure to stay skinny, flawless, and sexually appealing to charm men and society; it is as if they refuse to let go of their youth and let nature take its course because they are afraid they will lose their connection to the world. A woman is only as good as her physical and sexual nature. In a commercial world, a woman’s opinions are only secondary to her body and face. For some women, it is tempting to use the media’s constructed reality to their advantage. In other words, a woman often uses her sexuality to obtain whatever she needs or wants at the moment.
This brings up the subject of media placing women in a powerful category. Some media depict a woman as a sexual toy, while others show a woman as powerful and sometimes violent. Sometimes, there is a combination of the two which most women find flattering-a powerful, violent, sexual deviant who is out to claim and protect her rights and wrap the world around her finger with the use of her body and mind-a response to the predisposed idiotic, sexual drone. This is most commonly seen in movies with female super heroines. Always she is seen with a built body, big breasts, strong legs, long hair, and full lips with a cocky attitude, a quick sarcasm, and a mind equal to that of a man’s. The reason for such a contrast in the media’s female depiction is perhaps the complaints that a women’s voice was slowly loosing importance; and so the media, keeping the original idea of the sexy women, added her voice, instead of replacing her sexuality with her suffrage.
Combining what a woman is in the media and what she wishes to be-this sudden empowerment gives a woman a positive reality; it gives her confidence to take on the world, accepting her sexuality as a part of who she is but also knowing that her voice is equally important. This is what makes a woman different from a man, but keeps her at his level.

powerful+violent+sexy

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